Yesterday I was bored and uninspired. To make up for it, I went to Makati today with a simple plan in mind: find a good book and read a couple of chapters over a large cup of green tea latte.
There were a couple of good books in National Bookstore Glorietta 5 and Powerbooks Greenbelt 4, but Fully Booked Greenbelt 5 had both a 20% off on all books and a Starbucks bar(?) inside their store so I ended up with FB. The problem with FB was that they didn’t have the books I wanted to read, How to Win Friends and Influence People and The Millionaire Next Door, both Personal MBA books (with so many flashy business books in bookstores nowadays, that list serves as an easy way to separate the chaff from the wheat).
I was supposed to go for some random “bestseller” business book when I saw hidden in a corner (literally) The Halo Effect. The first thing that popped into my head was:
Personal MBA tells me that this is the only book worth buying here, so I might as well buy it.
And so I picked up the book, and immediately brought it to the counter to pay for it. Then I went over to Starbucks, ordered my latte, and started reading the book. A few chapters later, I was telling myself:
Good thing I trusted Personal MBA.
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The Halo Effect has a simple message, namely, be skeptical about management bestsellers. But the reasons the book presents as well as the implications of the message covers a broad range of issues, and so I can’t talk about all of them in a single post. Now that’s good for me because I have enough material from a single book for at least 5 more posts. 
Anyway, I won’t be tackling the book’s message in this post. I’ll just talk about something interesting from the first few pages of the book.
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